Building Brand Strategy & Presence in Social Media



The first step to a successful online presence is a clear, focused and consistent Social Media Strategy, it is critical to stand out from your competition and make a mark on social media. We work with you to develop a custom made Social Media Strategy that integrates with your business marketing goals, integrating all aspects of your business into the digital mix. The number of follows, likes and shares are important, but the credibility and presence of a brand is distinguished by far more than just this.

Some steps to consider are:

  • Define you goals

  • Define your target audience

  • Identify and choose the right social media platform

  • Define your voice and persona

  • Evaluate and audit your performance

The right Social Media Strategy defines where were your business is going, and how it is going get there. We consider our 360 approach, to create and deliver the right Social Media Strategy, that will produce engaging and shareable information with your business relevant target audiences, growing your online social presence and strengthening your brand's position.  



We work with you to professionally manage all your social media accounts, to diligently and consistently publish your post, stories, news and add campaigns. We manage your business social life for you, creating an optimized strategy to what, when, where and how, your digital content is published. We manage and execute the campaigns as well as any supporting material that maybe needed

Some Social Media Content areas to consider:

  • Presence Management

  • Audience and Customer Engagement

  • Reputation Management

  • Ad & PPC Management

  • Optimization

Every day (depending on the service chosen) your assigned social media manager will monitor your brand’s social media channels and inform you of any actions needed to respond to any comments and questions that are posted. We’ll also proactively monitor for, and respond to, brand mentions on Twitter and Instagram that are not directly posted to your brand’s channels.




We work together with you and your team, to create valuable digital content for your business clients. We help you bring your stories to life, enhance your brand, connect and engage with your audience and fulfill their digital presence in social media. We create your business social content.

Some Social Media Creation initiatives:

  • Content Development

  • Ad Creation

  • Video Creation

  • Creative Image Branding

  • Landing Page Design

Every month (after your choice of a planning call / video call or meeting / video meeting) we’ll create a custom monthly content calendar of status updates for your brand’s social media channels. Once the calendar has been reviewed and approved by you, we’ll schedule these updates to publish on the days and times your audience is most likely to see and engage with them, this process will be optimized on a regular basis.




Systematically improving the performance of your Website ans SEO settings, to meet your business objectives if key for online success. Whether your goal is to get more leads, sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals. New updated Responsive website design that adapt to any device screen size are extremely important for your customers to engage.

Some key points to evaluate when Optimizing your Website:

  • Home page & Landing pages

  • Conversion point

  • Analytic Data 

  • Changing Page Titles

  • Decreasing page load speeds

  • Minimizing poor user experience

  • Using the right keywords 

  • Producing well-written content 

Website optimization is a process that needs to be analysed and evaluated constantly, as medias change and evolve, so must the optimization strategy. Website optimization can offer many measurable business benefits if done correctly. Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or paying customers. 



Your Social Media Platforms, your SMO strategy and your website should work seamlessly together to promote your online business. Today, social media is integrated in almost every aspect of your business online presence, which is a great, if you integrate the power of social media and your website to increase awareness of your brand, products and services in your marketing efforts. But while most businesses invest a lot of time and effort into their social media integration and strategies, most miss out on the one, strongest way to demonstrate their business’s core, their website.

Some Social Media Platforms Integration and SEO strategies to view:

  • Create Custom Social Media Buttons

  • Add a Social Media Feed on Your Homepage

  • Include Sharing Buttons on Your Blog Posts

  • Utilize an Image Galleries

  • Track & Analyze

  • Keyword Research

  • Profile Updates & Optimization

  • Content Creation & Management

Social Media Optimization will increase the opportunity to grow your business online presence. Some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, with out strategically integration the Website and their Social Media Platforms. SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.




Is your business ready to live the social media life to its fullest?

Contact Us Today and let us show you what we can do for you!!